Automate the repetitive work and measure what actually drives decisions
I automate where information is being lost silently today: catalogs advertising sold products, leads losing their source, follow-ups that depend on someone's memory, reports assembled by hand. Every automation comes with its measurement and its alert, and I keep hypotheses separate from proven results.
What you should expect
- Catalogs and ads aligned with real inventory.
- Lead source preserved through to the CRM and the sale.
- Integration failures caught before they cost money.
Straight answer
What does Sales automation solve?
I connect inventory, campaigns, CRM and email so what you advertise exists, what you measure is true and what breaks raises an alert. Scope gets defined after we review your current process, the integrations involved and the commercial or operational result that has to be measured.
Deliverables
What this solution includes
Catalogs and feeds generated from inventory
Source capture with UTMs and click IDs
Segmented follow-up emails with duplicate protection
Silent-failure alerts
Automated email reports
Conversions sent back to ad platforms
Process
How we implement it
Leak diagnosis
Priorities by impact
Staged implementation
Alerts and measurement
Review with the team
Questions
Common questions
Quick answers on scope, timing and how we work, before you ask for an assessment.
What do you automate first?
Whatever is being lost without anyone noticing: an outdated catalog, a form that stopped sending, leads with no owner. Then whatever takes up the most team hours.
Do you promise more sales?
I don't promise sales results. I deliver measurable systems and state what is proven and what is still a hypothesis.
Do you use AI?
Yes, as a build tool and for specific tasks such as drafting copy or reading documents. Business rules and final review stay human.
Cases where I applied it
Champion Motors · used-car dealership in Panama
Inventory-driven dynamic marketing
Inventory as the single source for catalogs, content, conversion signals and ad decisions.
Read the case →Car dealership, ZoDesk, auto repair shop and educational store
Email: follow-up, segmented sends and operations
Emails built on real data, with segments, human validation, duplicate protection and delivery tracking.
Read the case →Car dealership in Panama · organic content, salespeople and chat
Data-driven scripts and content
From metric to hypothesis, from hypothesis to script, and back to the data.
Read the case →Car dealership, ZoDesk, multi-country e-commerce and a service CRM
Automated email reports and alerts
Reports that arrive on their own, calculated live, written for their reader, with a clear next step.
Read the case →Related solutions
CRM
CRM Consulting and Implementation
I design the sales process before touching the tool: stages, assignment rules, alerts and loss reasons, connected to the website and channels.
Dev
Ads management and control
We set up and run campaigns so you know what works, what each lead costs and where the next dollar should go.
Marketing
Advertising ROI measurement
Connect spend, leads, sales and margin to see which campaigns actually return money.
Want this built for your business?
Tell us your situation and we'll propose a concrete path to start with this solution.
Talk to CodigoFresco