Marketing · Advertising budget

Find out whether your ad spend is working for the business

We check whether your campaigns reach the right audience, whether the landing page converts and whether the budget makes sense against the return.

What you should expect

  • Identify campaigns consuming budget with no return.
  • Improve distribution across channel, audience and offer.
  • Decide with metrics instead of assumptions.

Straight answer

What does Ad spend audit solve?

We analyze budget, campaigns, leads, conversions and return to put the money where it pays. Scope gets defined after we review your current process, the integrations involved and the commercial or operational result that has to be measured.

Deliverables

What this solution includes

Spend diagnosis

Key metric analysis

Budget recommendations

Quick wins

Optimization plan

Process

How we implement it

1

Data collection

2

Metric analysis

3

Findings

4

Plan

5

Follow-up

Questions

Common questions

Quick answers on scope, timing and how we work, before you ask for an assessment.

Do you need access to the ad accounts?

For a deep diagnosis, temporary access helps. We can also start from exported reports.

Does it include ROI calculation?

It can. If you need it as an ongoing tool, the advertising ROI service covers that.

Want this built for your business?

Tell us your situation and we'll propose a concrete path to start with this solution.

Talk to CodigoFresco